Seth Godin on the (dubious) wisdom of annoyance marketing
Although Seth Godin is quoted so often these days, it is not because he is the flavor of the month - it is because the man is bloody brilliant at seeing the hidden obvious and summarizing it with great clarity.
So here’s today’s Really Good Seth Godin Quote™:
Media rule of thumb: if people wouldn’t miss your ads/ content/ noise if it went away, you should find something else to sell to advertisers. Not because it is ethically wrong to annoy people just because you can, but because in a world with a bazillion channels, people will just ignore you if they choose to.
For the record it IS ethically wrong to annoy people just because you can.
Do you read Seth’s Blog? Even if you are NOT a marketer, I recommend it!
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About a year or two ago, my buddy Seth was the only marketing author to have a book in the Forbes Top 10 Business Books list.
Seth has one theory I disagree with, but aside from that, he rocks.
He states that consumers seek “stories to believe in, even if untrue”. I strongly oppose that idea, because it leads to consumer fraud in false advertising.
We don’t seek narratives, beautiful lies to live in: we seek truth, about products, and that truth can be presented in a charming, persuasive, and entertaining manner.
Am interested in maybe using JustinTV for a live streaming Organic Cooking show for a client, Naturally Yours. You mentioned this topic on Twitter.
Maybe you can help me on this project, at least with some advice and insight?
http://twitter.com/vaspers
Seth is the King of Pithy Blogging and Online Marketing.